The Future of Building
is Digital.

The Future of Building is Digital

After Focus collaborates with architects, builders, and designers to craft digital experiences that connect them with their dream clients through strategy, storytelling, and design.

After Focus collaborates with architects, builders, and designers to craft digital experiences that connect them with their dream clients through strategy, storytelling, and design.

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Black work glove holding a smartphone with an incoming call labeled ‘New Client,’ symbolizing the connection between builders and digital leads.
Black work glove holding a smartphone with an incoming call labeled ‘New Client,’ symbolizing the connection between builders and digital leads.

After Focus exists to connect exceptional clients with the architects, builders, and designers who can bring their visions to life. Every strategy is guided by precision, empathy, and intent, aligning the right people with the right projects and showcasing their world-class work with the same level of craft, depth, and vivid storytelling found in the spaces they create.

After Focus exists to connect exceptional clients with the architects, builders, and designers who can bring their visions to life. Every strategy is guided by precision, empathy, and intent, aligning the right people with the right projects and showcasing their world-class work with the same level of craft, depth, and vivid storytelling found in the spaces they create.

After Focus exists to connect exceptional clients with the architects, builders, and designers who can bring their visions to life. Every strategy is guided by precision, empathy, and intent, aligning the right people with the right projects and showcasing their world-class work with the same level of craft, depth, and vivid storytelling found in the spaces they create.

After Focus Process

A strategic framework for building digital experiences that perform like architecture.

A strategic framework for building digital experiences that perform like architecture.

  • Architect and client on a video call in a modern concrete-and-wood office, reviewing project goals and analytics on a large display with natural daylight and warm tones.

    1. Discovery & Audit

    Understanding your foundation. We begin with a one-hour strategy session to understand your goals, audience, and current online performance. Together, we review your existing site, analytics, and ad data (if any), discuss what’s worked in the past, and align on your budget and objectives.

  • Architect working at a clean wooden desk with an iMac showing Google Ads keyword data, After Focus mug beside notebooks, soft daylight filling a minimalist workspace.

    2. Research & Strategy

    Mapping demand, defining opportunity. Once aligned, we conduct deep keyword and market research to locate real buyer intent in your region or niche. We identify where search volume meets attainable cost-per-click — and translate that into a data-driven plan for design, targeting, and ROI.

  • Apple iMac displaying a dark-mode web design layout with architectural imagery and precise grid composition, symbolizing the structure and refinement of the design phase.

    3. Design & Build

    Turning strategy into structure. From the insights gathered, we design your website or landing experience in Framer — blending brand identity with technical precision. Every button, form, and flow is built for speed, clarity, and measurable action, with analytics and conversion tracking integrated from the start.

  • Professional in a refined home office analyzing campaign dashboards on screen during a Zoom meeting, representing the ongoing optimization and data-driven growth process.

    4. Launch & Optimize

    Performance is a process, not a project. Once launched, we track every call, click, and conversion through GA4, CallRail, and Hotjar. Each month, we meet via Zoom to review results, uncover insights, and prioritize new optimizations — building smarter with every iteration.

  • Architect and client on a video call in a modern concrete-and-wood office, reviewing project goals and analytics on a large display with natural daylight and warm tones.

    1. Discovery & Audit

    Understanding your foundation. We begin with a one-hour strategy session to understand your goals, audience, and current online performance. Together, we review your existing site, analytics, and ad data (if any), discuss what’s worked in the past, and align on your budget and objectives.

  • Architect working at a clean wooden desk with an iMac showing Google Ads keyword data, After Focus mug beside notebooks, soft daylight filling a minimalist workspace.

    2. Research & Strategy

    Mapping demand, defining opportunity. Once aligned, we conduct deep keyword and market research to locate real buyer intent in your region or niche. We identify where search volume meets attainable cost-per-click — and translate that into a data-driven plan for design, targeting, and ROI.

  • Apple iMac displaying a dark-mode web design layout with architectural imagery and precise grid composition, symbolizing the structure and refinement of the design phase.

    3. Design & Build

    Turning strategy into structure. From the insights gathered, we design your website or landing experience in Framer — blending brand identity with technical precision. Every button, form, and flow is built for speed, clarity, and measurable action, with analytics and conversion tracking integrated from the start.

  • Professional in a refined home office analyzing campaign dashboards on screen during a Zoom meeting, representing the ongoing optimization and data-driven growth process.

    4. Launch & Optimize

    Performance is a process, not a project. Once launched, we track every call, click, and conversion through GA4, CallRail, and Hotjar. Each month, we meet via Zoom to review results, uncover insights, and prioritize new optimizations — building smarter with every iteration.

Analytical Accuracy

  • Mobile interface showing Google Ads campaign performance and auction insights with precise data visualization, tracking cost, impressions, and conversion performance on a warm gradient background.

    Google Ads. Run campaigns with precision. Every dollar spent is tied to real clicks, calls, and conversions you can see in real time.

  • Smartphone displaying Google Analytics dashboard with real-time traffic graphs, user metrics, and key performance indicators visualized against a teal gradient background.

    Google Analytics. From leads to page views, track exactly what’s happening on your site. Every metric flows into one clear dashboard.

  • Mobile screen showing CallRail call tracking interface with detailed client call logs, contact names, and attribution data on a violet-blue gradient background.

    Call Rail. New clients call, and you know instantly. Every conversation is tracked, recorded, and attributed, so no lead slips through.

  • Tablet screen displaying Google Tag Manager workspace with organized event triggers and analytics tracking for clean, structured data flow in a minimalist interface with soft gradient lighting.

    Google Tag Manager. We organize and deploy every tag in one system. No clutter, no missed data, just a clean foundation that powers everything.

  • Mobile interface showing Google Ads campaign performance and auction insights with precise data visualization, tracking cost, impressions, and conversion performance on a warm gradient background.

    Google Ads. Run campaigns with precision. Every dollar spent is tied to real clicks, calls, and conversions you can see in real time.

  • Smartphone displaying Google Analytics dashboard with real-time traffic graphs, user metrics, and key performance indicators visualized against a teal gradient background.

    Google Analytics. From leads to page views, track exactly what’s happening on your site. Every metric flows into one clear dashboard.

  • Mobile screen showing CallRail call tracking interface with detailed client call logs, contact names, and attribution data on a violet-blue gradient background.

    Call Rail. New clients call, and you know instantly. Every conversation is tracked, recorded, and attributed, so no lead slips through.

  • Tablet screen displaying Google Tag Manager workspace with organized event triggers and analytics tracking for clean, structured data flow in a minimalist interface with soft gradient lighting.

    Google Tag Manager. We organize and deploy every tag in one system. No clutter, no missed data, just a clean foundation that powers everything.

Every Click Tells a Story.
We Make Sure You Hear It.

Every Click Tells a Story,
We Make Sure You Hear It.

We build tracking into every button, link, and form across every page, section, and device. This precision not only reveals what drives business, it feeds clean, structured data back into Google’s ecosystem. When your site is fully integrated with the Google stack, every event, conversion, and visual asset strengthens your position organically. The result is compounding performance that delivers measurable growth across ads, analytics, and search alike.

We build tracking into every button, link, and form across every page, section, and device. This precision not only reveals what drives business, it feeds clean, structured data back into Google’s ecosystem. When your site is fully integrated with the Google stack, every event, conversion, and visual asset strengthens your position organically. The result is compounding performance that delivers measurable growth across ads, analytics, and search alike.

Troyer Builders mobile website with analytics hotspots highlighting key user interactions across hero and service sections on a dark, high-end interface.
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Troyer Builders mobile website with analytics hotspots highlighting key user interactions across hero and service sections on a dark, high-end interface.
Custom hotspot icon
Custom hotspot icon
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Troyer Builders mobile website with analytics hotspots highlighting key user interactions across hero and service sections on a dark, high-end interface.
Custom hotspot icon
Custom hotspot icon
Custom hotspot icon
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From Coast to Coast,
We Track the Pulse of Demand.

From Coast to Coast,
We Track the Pulse of Demand.

Whether you’re an architect, interior designer, or developer, every market holds clusters of real search intent. We map those clusters using live keyword and location data, filter wasted clicks through negative terms, and build campaigns that scale intelligently—learning faster, spending smarter, and targeting where the next client already is.

Whether you’re an architect, interior designer, or developer, every market holds clusters of real search intent. We map those clusters using live keyword and location data, filter wasted clicks through negative terms, and build campaigns that scale intelligently—learning faster, spending smarter, and targeting where the next client already is.

  • "Interior Designer Chicago"

    Avg Monthly Searches: 10K – 100K
    a portrait image of a bridge

  • "Home Designer Near Me"

    Avg Monthly Searches: 1K – 10K
    a portrait image of a bridge

  • "Coastal Home Plans"

    Avg Monthly Searches: 1K – 10K
    a portrait image of a bridge

  • "Interior Designer Miami"

    Avg Monthly Searches: 1K – 10K
    a portrait image of a bridge

  • "Lake House Architect"

    Avg Monthly Searches: 1K – 10K
    a portrait image of a bridge

  • "Interior Designer Near Me"

    Avg Monthly Searches: 10K – 100K
    a portrait image of a bridge

  • "Architecture Firms Near Me"

    Avg Monthly Searches: 10K – 100K
    a portrait image of a bridge
3D geographic map visualization showing keyword demand and search volume data points for architects and designers across major regions.
3D geographic map visualization showing keyword demand and search volume data points for architects and designers across major regions.

  • "Interior Designer Chicago"

    Avg Monthly Searches: 10K – 100K
    a portrait image of a bridge

  • "Home Designer Near Me"

    Avg Monthly Searches: 1K – 10K
    a portrait image of a bridge

  • "Coastal Home Plans"

    Avg Monthly Searches: 1K – 10K
    a portrait image of a bridge

  • "Interior Designer Miami"

    Avg Monthly Searches: 1K – 10K
    a portrait image of a bridge

  • "Lake House Architect"

    Avg Monthly Searches: 1K – 10K
    a portrait image of a bridge

  • "Interior Designer Near Me"

    Avg Monthly Searches: 10K – 100K
    a portrait image of a bridge

  • "Architecture Firms Near Me"

    Avg Monthly Searches: 10K – 100K
    a portrait image of a bridge
3D geographic map visualization showing keyword demand and search volume data points for architects and designers across major regions.

Digital Systems, Built Like Architecture.

Each component—from visuals to analytics—works in harmony, creating a scalable foundation for growth that’s as intentional as your design process.

Filmmaker recording an architect interview in a luxury high-rise at dusk, with New York City skyline glowing through floor-to-ceiling windows.
Drone operator filming a modern coastal home at sunset, capturing cinematic aerial footage above the cliffs and ocean.
Cinematography team shooting a contemporary glass-and-wood residence with a RED digital camera during golden hour.

Integrate With Your Media Crew

From on-site shoots to editorial delivery, we connect your production team and your site—so your most beautiful work never sits unseen on a hard drive.

Filmmaker recording an architect interview in a luxury high-rise at dusk, with New York City skyline glowing through floor-to-ceiling windows.
Drone operator filming a modern coastal home at sunset, capturing cinematic aerial footage above the cliffs and ocean.
Cinematography team shooting a contemporary glass-and-wood residence with a RED digital camera during golden hour.

Integrate With Your Media Crew

From on-site shoots to editorial delivery, we connect your production team and your site—so your most beautiful work never sits unseen on a hard drive.

Design meeting in a mountain studio, architect presenting a digital concept on a widescreen monitor.
Homeowners viewing architectural renderings on a large television screen in a warm, modern living room.
Architect in a car reviewing digital floor plans on a tablet while parked at a job site.
Designer standing on a coastal site at sunset, reviewing plans and notes on a smartphone.
Client browsing a high-end architecture website on a laptop while seated comfortably at home.
Architect sketching blueprints at a drafting table during golden hour, sunlight illuminating the workspace through tall studio windows.

Find Clients Who Match Your Vision.

Not every inquiry is the right fit. We help top-tier architects, designers, and builders attract ideal clients in the exact locations they want to work

Design meeting in a mountain studio, architect presenting a digital concept on a widescreen monitor.
Homeowners viewing architectural renderings on a large television screen in a warm, modern living room.
Architect in a car reviewing digital floor plans on a tablet while parked at a job site.
Designer standing on a coastal site at sunset, reviewing plans and notes on a smartphone.
Client browsing a high-end architecture website on a laptop while seated comfortably at home.
Architect sketching blueprints at a drafting table during golden hour, sunlight illuminating the workspace through tall studio windows.

Find Clients Who Match Your Vision.

Not every inquiry is the right fit. We help top-tier architects, designers, and builders attract ideal clients in the exact locations they want to work

"Park City Architect"

1K–10K Monthly Searches
Smiling lumber professional on a phone call, standing in front of stacked wood.

“Luxury Home Designers”

Avg. CPC –$3.02
Business professional at a desk smiling, papers and maps in the background.

"Texas Interior Design"

Bid Range: $0.82-$2.22
Contractor in a red flannel shirt with arms crossed at a housing development site.

"Architect Near Me"

1K–10K Monthly Searches
Real estate professional smiling outdoors in front of a modern home.

Refine Campaigns Daily

We monitor search performance every day, refining campaigns to stay ahead of demand. Each adjustment saves budget, improves results, and keeps your brand in front of high-value clients.

"Park City Architect"

1K–10K Monthly Searches
Smiling lumber professional on a phone call, standing in front of stacked wood.

“Luxury Home Designers”

Avg. CPC –$3.02
Business professional at a desk smiling, papers and maps in the background.

"Texas Interior Design"

Bid Range: $0.82-$2.22
Contractor in a red flannel shirt with arms crossed at a housing development site.

"Architect Near Me"

1K–10K Monthly Searches
Real estate professional smiling outdoors in front of a modern home.

Refine Campaigns Daily

We monitor search performance every day, refining campaigns to stay ahead of demand. Each adjustment saves budget, improves results, and keeps your brand in front of high-value clients.

Mobile interface for Forma Architects showcasing a minimalist interior with a sculpted marble island and floor-to-ceiling windows.
Architecture app interface displaying luxury townhomes in Park City and Sun Valley against a modern dark background.
Mobile portfolio screen for Timber Hollow highlighting modern residential projects across Austin, Houston, and Dallas.

Evolve Your Brand Every Month

Your website evolves like your brand, refreshed monthly with data-driven improvements, layout refinements, and new visuals that keep your story sharp, consistent, and elevated across every screen.

Mobile interface for Forma Architects showcasing a minimalist interior with a sculpted marble island and floor-to-ceiling windows.
Architecture app interface displaying luxury townhomes in Park City and Sun Valley against a modern dark background.
Mobile portfolio screen for Timber Hollow highlighting modern residential projects across Austin, Houston, and Dallas.

Evolve Your Brand Every Month

Your website evolves like your brand, refreshed monthly with data-driven improvements, layout refinements, and new visuals that keep your story sharp, consistent, and elevated across every screen.

Digital Systems, Built Like Architecture.

Each tool, strategy, and design element is built to attract, engage, and convert, helping your business grow smarter.

Filmmaker recording an architect interview in a luxury high-rise at dusk, with New York City skyline glowing through floor-to-ceiling windows.
Drone operator filming a modern coastal home at sunset, capturing cinematic aerial footage above the cliffs and ocean.
Cinematography team shooting a contemporary glass-and-wood residence with a RED digital camera during golden hour.

Integrate With Your Media Crew

From on-site shoots to editorial delivery, we connect your production team and your site—so your most beautiful work never sits unseen on a hard drive.

Design meeting in a mountain studio, architect presenting a digital concept on a widescreen monitor.
Homeowners viewing architectural renderings on a large television screen in a warm, modern living room.
Architect in a car reviewing digital floor plans on a tablet while parked at a job site.
Designer standing on a coastal site at sunset, reviewing plans and notes on a smartphone.
Client browsing a high-end architecture website on a laptop while seated comfortably at home.
Architect sketching blueprints at a drafting table during golden hour, sunlight illuminating the workspace through tall studio windows.

Find Clients Who Match Your Vision.

Not every inquiry is the right fit. We help top-tier architects, designers, and builders attract ideal clients in the exact locations they want to work

"Park City Architect"

1K–10K Monthly Searches
Smiling lumber professional on a phone call, standing in front of stacked wood.

“Luxury Home Designers”

Avg. CPC –$3.02
Business professional at a desk smiling, papers and maps in the background.

"Texas Interior Design"

Bid Range: $0.82-$2.22
Contractor in a red flannel shirt with arms crossed at a housing development site.

"Architect Near Me"

1K–10K Monthly Searches
Real estate professional smiling outdoors in front of a modern home.

Refine Campaigns Daily

We monitor search performance every day, refining campaigns to stay ahead of demand. Each adjustment saves budget, improves results, and keeps your brand in front of high-value clients.

Mobile interface for Forma Architects showcasing a minimalist interior with a sculpted marble island and floor-to-ceiling windows.
Architecture app interface displaying luxury townhomes in Park City and Sun Valley against a modern dark background.
Mobile portfolio screen for Timber Hollow highlighting modern residential projects across Austin, Houston, and Dallas.

Evolve Your Brand Every Month

Your website evolves like your brand, refreshed monthly with data-driven improvements, layout refinements, and new visuals that keep your story sharp, consistent, and elevated across every screen.

From Poured Foundation to Paid Search

From Poured Foundation to Paid Search

From Poured Foundation to Paid Search

Behind-the-scenes portrait of Nicholas Ingram, digital experience architect at After Focus.
Behind-the-scenes portrait of Nicholas Ingram, digital experience architect at After Focus.
Behind-the-scenes portrait of Nicholas Ingram, digital experience architect at After Focus.

Nicholas Ryan Ingram

Nicholas Ryan Ingram

Nicholas Ryan Ingram

Digital Experience Architect

Digital Experience Architect

Nicholas is a digital experience architect who has helped generate over $10 million in confirmed revenue for clients through data-backed design, analytics, and advertising. His studio, After Focus, was born from working intimately across every layer of the building ecosystem — from custom homebuilders such as Tradewinds, to large-scale developments including The Boardwalk, to civil contractors such as RSCI Construction, and most recently, Capital Lumber, where he gained firsthand insight into materials, logistics, and the economics of the architectural supply chain. Across these partnerships, Nicholas has worked directly with stakeholders and in-house marketing teams to uphold brand voice while launching next-generation digital experiences that unify web, photo, video, and paid media. With 15 years of experience across design, strategy, and execution, he delivers a rare mix of aesthetic precision and operational fluency — scaling brands with cohesion, clarity, and measurable impact.

Nicholas is a digital experience architect who has helped generate over $10 million in confirmed revenue for clients through data-backed design, analytics, and advertising. His studio, After Focus, was born from working intimately across every layer of the building ecosystem — from custom homebuilders such as Tradewinds, to large-scale developments including The Boardwalk, to civil contractors such as RSCI Construction, and most recently, Capital Lumber, where he gained firsthand insight into materials, logistics, and the economics of the architectural supply chain. Across these partnerships, Nicholas has worked directly with stakeholders and in-house marketing teams to uphold brand voice while launching next-generation digital experiences that unify web, photo, video, and paid media. With 15 years of experience across design, strategy, and execution, he delivers a rare mix of aesthetic precision and operational fluency — scaling brands with cohesion, clarity, and measurable impact.

  • Framer

    Figma

    Google Ads

    Adobe CC

    Photography

    UX Strategy

  • Framer

    Figma

    Google Ads

    Adobe CC

    Photography

    UX Strategy

Still have a question?

Still have a question?

Whether you're new to paid ads or looking to scale results, these common questions help explain how we work, what to expect, and how we help your business grow.

Whether you're new to paid ads or looking to scale results, these common questions help explain how we work, what to expect, and how we help your business grow.

Still have a question?

Whether you're new to paid ads or looking to scale results, these common questions help explain how we work, what to expect, and how we help your business grow.

How soon will I see results?

How soon will I see results?

What makes your tracking different?

What makes your tracking different?

Do you only work with builders and suppliers?

Do you only work with builders and suppliers?

What’s included in a website or landing page build?

What’s included in a website or landing page build?

Do you manage ad campaigns too?

Do you manage ad campaigns too?

How do you keep campaigns optimized over time?

How do you keep campaigns optimized over time?

Can you work with my existing website?

Can you work with my existing website?

What sets After Focus apart from other agencies?

What sets After Focus apart from other agencies?

How soon will I see results?

What’s included with a landing page build project?

Do you only work with builders and suppliers?

What’s included in a website or landing page build?

Do you manage ad campaigns too?

How do you keep campaigns optimized over time?

Can you work with my existing website?

What sets After Focus apart from other agencies?

Turning Brand Evolution Into Measurable Growth.

Turning Brand Evolution Into Measurable Growth.

Turning Brand Evolution Into Measurable Growth.

Exterior of Capital Lumber Co. in Boise, Idaho, at sunrise, showing the storefront.
Exterior of Capital Lumber Co. in Boise, Idaho, at sunrise, showing the storefront.
Exterior of Capital Lumber Co. in Boise, Idaho, at sunrise, showing the storefront.

After Focus helped Capital Lumber translate a full remodel and rebrand into a scalable digital platform. Through refined design, analytics, and ad integration, their local legacy evolved into a measurable growth engine built for the modern market.

After Focus helped Capital Lumber translate a full remodel and rebrand into a scalable digital platform. Through refined design, analytics, and ad integration, their local legacy evolved into a measurable growth engine built for the modern market.

After Focus helped Capital Lumber translate a full remodel and rebrand into a scalable digital platform. Through refined design, analytics, and ad integration, their local legacy evolved into a measurable growth engine built for the modern market.

  • Boise

    Meridian

    Eagle

    Garden City

  • Boise

    Meridian

    Eagle

    Garden City

Take the Lead. Build Your Presence.

Take the Lead.
Own Your Market.

After Focus transforms design excellence into digital presence, where every detail is refined and every story is told with purpose and precision.

After Focus turns websites into revenue machines backed by analytics, fueled by Google Ads, built to scale.

  • Every Click, Measured. Every Lead, Accounted For

    ·

    Websites Built to Convert, Campaigns Built to Scale

    ·

    From Blueprint to Market Share — We Power Growth

    ·

    Every Click, Measured. Every Lead, Accounted For

    ·

    Websites Built to Convert, Campaigns Built to Scale

    ·

    From Blueprint to Market Share — We Power Growth

    ·

    Every Click, Measured. Every Lead, Accounted For

    ·

    Websites Built to Convert, Campaigns Built to Scale

    ·

    From Blueprint to Market Share — We Power Growth

    ·

  • Every Click, Measured. Every Lead, Accounted For

    ·

    Websites Built to Convert, Campaigns Built to Scale

    ·

    From Blueprint to Market Share — We Power Growth

    ·

    Every Click, Measured. Every Lead, Accounted For

    ·

    Websites Built to Convert, Campaigns Built to Scale

    ·

    From Blueprint to Market Share — We Power Growth

    ·

    Every Click, Measured. Every Lead, Accounted For

    ·

    Websites Built to Convert, Campaigns Built to Scale

    ·

    From Blueprint to Market Share — We Power Growth

    ·

  • Every Click, Measured. Every Lead, Accounted For

    ·

    Websites Built to Convert, Campaigns Built to Scale

    ·

    From Blueprint to Market Share — We Power Growth

    ·

    Every Click, Measured. Every Lead, Accounted For

    ·

    Websites Built to Convert, Campaigns Built to Scale

    ·

    From Blueprint to Market Share — We Power Growth

    ·

    Every Click, Measured. Every Lead, Accounted For

    ·

    Websites Built to Convert, Campaigns Built to Scale

    ·

    From Blueprint to Market Share — We Power Growth

    ·